HEL LOOKS

“I'm mostly inspired by punk music and subcultures, my shirt is Varg2tm merch. Most of my clothes are from my girlfriend or presents from friends and family!”

20 January 2024, Harjutori

“I thrifted this coat last week and pretty much haven’t taken it off since. Today’s fit is something I imagine Barbie would wear when she goes skiing. My holy trinity of style inspiration is my friends, old movie costumes, and my grandmother!”

20 January 2024, Harjutori

“I’m wearing a years-old fake fur coat from H&M, I love it. The Dr. Martens boots, the cap and the bag are from Weekday. I am inspired by the people around me and social media.I like to mix different textures and pair classic pieces with edgy ones to achieve a balanced and interesting look.”

20 January 2024, Harjutori

“I just wear what I like. My coat is from Uff, I’ve had the shirt singe God was a boy, the jeans ended up in my flat after a party once. I would never wear trackies, chinos, or baggy late 90s jeans.”

20 January 2024, Helsinginkatu

Sofia, 19: “I am wearing my favorite thrifted fake fur coat. Everything else is also thrifted from several second hand stories and from friends. I mainly just mix and match dark shades and layers.”

Venla, 21: “All my clothes are secondhand. At the moment I like all things with lace, and finally found this lace skirt at a flea market. I just mix and match my clothes in different ways and

20 January 2024, Harjutori

20 January 2024, Harjutori

“I’m wearing my favourite Coogi jeans, Sand bag and faux fur coat I just bought from my friend. At the moment I’m inspired to wear clothes that make me feel good and comfortable mixing and matching different clothes with no one clear aesthetic, style or look in mind. I’m trying to think less about what is in or out right now.”

20 January 2024, Harjutori

“I’m wearing my best friend’s shirt, the dress and the purse are from a yard sale, big jeans from SPR Kontti, Kuoma boots, and my fur jacket was a wedding gift from my grandpa to my grandma. I want to be warm and cozy. I find inspiration from my memories. I think about the clothes I wore as a child and what my hippie mom wore when I was a child, and my mum’s friends, like 2000s style. I like gothic style, that’s where my style has always come from even tho it doesn’t always show. I’m a natural queen.”

20 January 2024, Aadolfinkatu

“I’m wearing Eytys shoes, scarf from Kati Niemi and gloves from Onar. I won the bag from Studio Lamea giveaway. Everything else is second hand. For now, I’m just trying to stay warm and elevate my outfit with good quality accessories. Usually I get inspired by asymmetrical patterns, layering and different tones of coloring.”

20 January 2024, Harjutori

“I’m wearing my grandmom’s old jacket, vintage Marimekko pants, mittens that my ex mother-in-law made me, a leather bag and a woolscarf I found from fleamarket, and new Hoka sneakers. I think colours are the biggest inspiration for my style (and in everything I do), the brighter the better! Lately, it's been fun to dress in monochrome outfits, and I love to stand out like a lighthouse with my colours.”

20 January 2024, Harjutori

“I am wearing a woollen skirt made by my aunt and hand-knitted socks with a traditional pattern from the island of Kihnu in Estonia. The striped jacket is my dad's, it’s very warm and I have a habit of stealing his clothes, while the turtleneck and leather jacket are both thrifted. The necklace is from my mum's jewelry box, and Doc Martens add a finishing touch. I am mostly influenced by a very specific way of dressing in my school in Tallinn – while it's compulsory to wear modest, dark and academic clothes, the school itself is a harbour to many artists (including myself) and bohemians, and thus, a unique style has developed there.”

23 November 2023, Tennispalatsinaukio

Elias, 24: “I am wearing a sweater that my mom knitted for my dad in the 80s. If you've seen me outside this winter I've probably worn this houndstooth scarf and metallic jeans combo – no shame in my outfit repeating game! Trekking shoes for comfort and warmth. I love functionality and funky details that make me smile. Handcrafters and pop music will inspire me 4-ever.”

Juuso, 28: “I’m wearing this faux fur diva coat, my boyfriend’s scarf, layered shirts, flared jeans and cowboy boots. Everything is second hand or borrowed. I’m inspired by the things I see around me, past decades and bigger than life personalities.”

30 December 2023, Bulevardi

“I’m wearing my friend’s band t-shirt, jeans made by me and men’s big puffer jacket. I love thrifting. My style gets inspired by so many things: I like edgy stuff, street style, antique, Royal, retro and old things, some really girly stuff, hippie looks, tattoos, goth stuff. I just mix all things I like. I look different everyday. And I love it.”

30 December 2023, Bulevardi

“The coat I’m wearing is thrifted and the skirt, corset and shift are custom from Baseborn, inspired by Robert Egger’s film The VVitch. Currently my style is inspired by historical garments and anything my Czech grandmother would have worn.”

30 December 2023, Kalevankatu

“I'm wearing a 70s leather skirt, blouse from Sini Saavala, jewellery from Mannström, a mid-2000s Fendi Spy Bag, a vintage reversible sherling coat and Shaka boots. I'm obsessed with one-of-a-kind pieces from independent designers, high fashion samples and vintage designer bags. As a goldsmith (and toddler mum) my style is atm very much about functionality and durability. I often let accessories finish my look.”

16 December 2023, Kankurinkatu

“I plan to keep my head warm and feet dry this winter. That is why I recently invested in proper winter boots and this storm proof hat by Vyner Articles. The rest is thrifted or hand-me-downs.
Comfort, layers and petrol blue inspire me.”

16 December 2023, Pursimiehenkatu

“My fit is inspired by my Christmas holiday, which started today. I put on the most comfy clothes that I found. The hoodie is Yung Lean merch and the balaclava is made by my dear friend Halle.”

9 December 2023, Sörnäisten rantatie

“Everything I’m wearing is my friends’ or my mother’s old stuff except Buffalo shoes that are secondhand from tori.fi and glasses from Specsavers. I don’t usually think about my style that much but just wear the stuff I happen to have and that feel comfortable or fun for the day. Today I felt good about these colours.”

9 December 2023, Sörnäisten rantatie

“I’m wearing my dad’s old jacket which he hesitantly gave to me since apparently it’s too ’raggare’ for me. The scarf is my late grandma’s. The skirt is a second hand kids skirt. The pants are resized by me and my dear friend. And the shoes have gotten very slippery but I like to stuff the pant legs inside them. I pay attention to silhouettes and a general vibe and I’m inspired by noticing and combining.”

9 December 2023, Sörnäisten rantatie

“My style is a reflection of my mood and my personality. I love bright colours and different textures. This is my ’Create a 5 min look before running to the train’. I’m wearing Even&Odd scarf, Swedish Stockings tights, SomethingNew leopard faux fur coat, Cras bag & Zara silver boots.”

8 December 2023, Keskuskatu