HEL LOOKS

“I’m wearing a Mannisto jacket, an Acne denim shirt, Fendi glasses, and Isabella Marant silk pants. Different cultural elements from Africa, South America, Middle East and Asia inspire my style. I love cultural mixtures, for example this Mannisto jacket has ancient Inka cat prints printed on denim. After my son Pepe was born a year ago I started to wear much more colors, prints and happier clothes. My current favorites are Mannisto, Rolf Ekroth, Juslin Maunula and ONAR.”

26 June 2017, Iso Roobertinkatu

“I like intelligent, casual and individual clothes. I prefer to wear black, white, light grey and green. One of my favorite stores is Crazy in Fredrikinkatu, but I can really shop anywhere. I stick to my own style.”

29 June 2017, Fredrikinkatu

“I'm wearing a thrifted sweater, Levis jeans and Vans loafers. I wear clothes that I find interesting. My style is influeced by everything, whether its films, music or my surroundings.”

29 June 2017, Urho Kekkosen katu

“The shirt and the sunglasses are from flea market, the sandals are Birkenstocks and the pants from Cos. I love big and loose clothes. I actually just want to feel comfortable in what I am wearing. My father always wears linen clothes and pants during the summer so I guess he inspired me to buy linen outfit as well. I like second hand clothing. And I love seeing people wearing outfits that make them look confident.”

28 June 2017, Erottaja

“I'm wearing an Air Jordan basketball jersey, grandpa's old flannel, thrifted pants and Adidas flip flops. My inspiration comes mainly from hip-hop artists and culture from all over the world. I don't really care about brands. Most of my clothes are copped from thrift stores in Helsinki.”

26 June 2017, Eteläinen Makasiinikatu

“I’m wearing an Acne Studios coat, a Vetements hoodie, Adidas Yeezy boost shoes, and Vero Moda pants with a Gucci purse. I usually want to feel comfortable in my clothes so I would say comfort inspires me. I like when street fashion brands meet high fashion.”

26 June 2017, Mikonkatu