HEL LOOKS

“Everything I’m wearing is thrifted, except the bralette is my mom’s from her wedding day. I’m inspired by different colour combinations and combining various textures/materials in my outfits.”

15 August 2026, Flow Festival

“I’m wearing a pink glitter top I picked up in London a while ago, paired with classic Adidas shorts, a thrifted cardigan and leather boots. I like my outfits to feel cute and cool at the same time, and, most importantly, comfortable. The boots didn’t quite get the memo today.”

15 August 2026, Flow Festival

15 August 2026, Flow Festival

”I thrifted the pants and jacket on a holiday in Athens a couple years ago and the top is a find from UFF four-euro day. My bag is from Vinted and the jewellery is gifted to me by my loved ones. I’m known for wearing pink in most of my everyday outfits. I want to embrace the femininity and playfulness associated with the colour, even if some people might consider it childish or unprofessional.”

15 August 2026, Flow Festival

“I’m wearing a shirt and shorts from Gina Tricot and New Yorker that I bought a few years ago. I’m also wearing tights that I customized myself, as well as boots from my mother. All the jewelry is also either from her or thrifted. Lately I’ve been inspired by my friends and the people around me, as well as all the different art that I consume. I like to wear a lot of more interesting clothing, which is why a lot of my clothes are thrifted, handmade, or handed down from my mother or grandmother. I’m also inspired by the people I see on the streets or on social media, and I love to experiment with my style and try different things.”
15 August 2026, Flow Festival

“The boots and kids’ pants (for 13-year-olds) are from a vintage store in Krakow. Those built the base for my outfit. The skirt and corset are from a gothic second hand store in Helsinki that my best friend showed me because she knows my style. The sports t-shirt is from my ex. Accessories from memories, with a little extra touch, I did myself. Going out of my comfort zone and staying true to myself: edgy, crazy, wanna-be simple inspires my style. Flow Festival inspired me as a place where many beautiful people come together and diversity is embraced.”

15 August 2026, Flow Festival

“I thrifted the dress in Luxembourg and the shirt in Simpele (at the best thrift store in Finland). The shoes are from a random sports store and tights from Lindex. I only buy my shoes and underwear new. My friend made the shorts, the bag is my mom’s old, and the jewelry is collected from different places among the years.”

15 August 2026, Flow Festival

“I’m wearing a vintage customized biker jacket, vintage biker boots, handmade rings, crusties, bulletbelt, diy darkthrone shirt and pride. I have worn this exact same outfit every single day for the past 7 months now. I’m inspired by being two-spirit, trans bipoc, crust, matriarchy, the band with me and my mother and mother Lilith.”

14 August 2026, Flow Festival

“Weirdness and clowns inspire me. I like to surprise with my outfits, it makes life more interesting. The weirder the look, the better. Now I am wearing colorful leg warmers made by my friend’s mom, two thrifted skirts, my friend’s old shirt, thrifted tights and mismatched pair of compression socks on top of them. The shoes my friend found at a secondhand shop.”

14 August 2026, Flow Festival

“My head scarf is inspired by my grandfather, Edvin, who wore it while kayaking. The shirt is made by the amazing Alex Luonto, and it was a wedding gift from last weekend. The shorts were 1€ at a secondhand store. The kimono is my wife’s, Japanese vintage bought in Japan. The tassels are no.carb. Inspiration: Contemporary thought and playfullness. Sometimes the old man inside me blooms.”

14 August 2026, Flow Festival

“I’m wearing Alex Luonto skirt and shirt with one of my favourite vintage scarves and my own bag. I am inspired by my friends and fellow designers, and love to mix and match their designs with some second hand pieces, from my archive as I am a vintage/second hand hoerder.”

14 August 2026, Flow Festival

“I’m wearing all vintage. My work inspires my style.”

14 August 2026, Flow Festival

“I’m wearing a gown by Rolf Ekroth. The shoes, cap, and shades are Acne Studios and bag Camperlab. My inspiration: kilts, skirts, medievalesque fits; opulence-of-sorts and immaculate tailoring.”

14 August 2026, Flow Festival

“I’m wearing a thrifted shirt with a Galliano dress styled as a skirt, Ray-Ban glasses and a Gucci tie. I don’t know how to properly tie a tie, so I’ve started just tying them any way I want to. The Nike bag was a gift from a friend. Loafers and white socks are something I always go back to. My style is a combination of class and trash.”

14 August 2026, Flow Festival

“My style is mostly streetwear-inspired. I wear a lot of thrifted, loaned, handmade, and DIY pieces. In this particular outfit, I wore a hooded top made by my dear friend, a loaned skirt from another friend and the widest adidas pants I own. Also wearing a lot of thrifted and gifted accessories. All in all, the most important thing for me is comfortability and sustainability, and my biggest inspirations are my cool and amazing friends who I love and respect so much.”

14 August 2026, Flow Festival

“This outfit is inspired by cute things! Especially I’m inspired by fairies and mermaids at the moment. I’ve loved clothes and second hand shopping since I was little, and I can thank my mom for that. I got the used boots as a gift from my brother. The wool scarf around my bag is also a second hand find. I’m borrowing these sunglasses from my friend. I’m wearing my confirmation cross neckless, and I also have a lace ribbon found in a sewing box wrapped around another necklace. The bag and the orchids hanging in my hair were bought new.”

14 August 2026, Flow Festival

“I’m wearing red stockings, leopard print panties, pointy black boots with buttons on the side, a purple translucent shirt with a lace hem and mixed bangles. I like how the colors are bold but the textures are flowy and delicate. Everything else is thrifted except the stockings. My style is inspired by vintage fashion, found and inherited pieces, and my own mood that day. I’m pretty quiet so dressing up feels like a way to express myself loudly without having to use words. I usually start with one piece that speaks to me that day and build the outfit around it, like this time the red stockings.”
14 August 2026, Flow Festival

“Flea markets, metropolises, and their public transportation inspire me, and people watching is a great joy of mine. I love the mix of cute and weird. Mostly I’m led by intuition. Also I despise getting cold. The leather jacket was passed to me by a friend of my partner, unasked. I love the patina. The dress, pants, and bag are thrifted. The bag is Desigual and the dress is also from some Spanish brand, supposedly from the early 2000’s.”

14 August 2026, Flow Festival

“I think pre-loved clothes tell the coolest stories - the art of living makes them special. I alter my clothes, cut, and sew. Whatever you do, do you. I’m inspired by having fun.”

14 August 2026, Flow Festival

“Today I’m wearing a Björk logo shirt, and I layered a plaid skirt with wide hakama pants. I got the shirt at a Björk gig couple of years back and it holds many memories. It especially reminds me of my Twin brother, who is another big Björk listener. I try to balance my festival wear with comfortable elements, so no high heel boots or multiple layers this time!”

14 August 2026, Flow Festival